I wasn't sure about the shade of the 100% Pure powder. It doesn't match Almay's. I wasn't really expecting it to, but I was worried that I would like orange or something. Thankfully, that didn't happen. The 100% Pure goes on sheer. The powder is a bit looser and it doesn't blend quite as well. However, it's not awful and I can live with doing a few extra brush strokes.
The main downside is the price. Almay's is 14.99 (on well.ca) and the 100% Pure is $33 on Raindance Cosmetics. Yikes. My ethical views support the change and (at the moment) my wallet can handle it.
Almay's Smart Shade comes with it's own brush. 100% Pure did not. The thing with cosmetic brushes is that some (many?) are made with animal hair. It could be horse/pony, goat, squirrel, etc. I have no interest in being that close and personal with a squirrel (or any animal really) so I wanted to buy a set that is cruelty-free and vegan.
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